Our business is not about encouraging people to start smoking or to smoke more, but about meeting the preferences of adults, who have chosen to consume tobacco, and differentiating our brands from the competitors.
We manufacture and market high quality and well-established international cigarette brands. Our current brands are Benson & Hedges, John Player Gold Leaf, John Player Series, Capstan, Star, Royals, Derby, Pilot and Hollywood which are positioned in four segments in the Bangladesh cigarette market.
Benson & Hedges has been the leading premium tobacco brand of the country since it was first launched in 1997 with B&H Special Filter. Ever since its launch, it has dominated the premium tobacco segment and continued to grow the brand range by introducing a wide range of product offers. With a view to leading the premium segment by driving innovation, the house of Benson & Hedges launched the first ever capsule offer in this market, B&H Switch in 2012 and in 2018, introduced the Bangladesh tobacco market to its first ever tube filter offer in the premium segment - B&H Platinum.
John Player Gold Leaf, John Player Series and Capstan are positioned in the Aspirational Premium segment. Launched in 1980, as the first international tobacco brand in Bangladesh, John Player Gold Leaf has stood the test of time with absolute leadership in this segment. Later, in 2020, built on the pioneering spirit of John Player, the founder of Gold Leaf cigarette, John Player Series was introduced with two progressive variants – John Player Switch and John Player Special.
Star and Star Next are positioned in the VFM segment. Star was launched in 1964 and Star Next was launched in 2012. The brand has absolute leadership in the segment with a robust performance.
BAT Bangladesh has launched Royals in July 2019 as a new brand. It has three variants available in the marketplace – Royals Gold, Royals NEXT, Royals LS. Royals has built its reputation as a progressive & a genuine value for money brand in consumer mind-space. Within one year of launch, it has established itself as the segment leader.
We have three brands in Low Segment – Derby, Pilot & Hollywood. Derby was launched in 2013 and is the biggest brand among the three, offering taste differentiation to the consumers through its two variants. On the other hand, Pilot offers true and authentic smoke to the consumers. Pilot was launched in 2009 and at present it is the fastest growing brand in the industry. The third brand is Hollywood which was launched in 2011.