People and culture

Our people are our strength and the key to our continuing success.

At BAT Bangladesh, our people are a major reason why we continue to perform well and excel. We employ around 1500 people directly work with over 40 thousand farmers and approximately 1.3 mn retailers.

Our focus is on driving high performance; developing the next generation of leaders; valuing the diversity of our employees; encouraging and rewarding entrepreneurial behaviour; and creating an engaging culture where individuals and teams can be successful.

Top Employer

Top Employer

We are the only Bangladeshi Company to be certified as the “Top Employer” for 4 times (2023, 2020, 2019, 2018)

Women Empowerment Initiative

Women Empowerment Initiative

One of the top priorities for the Company has been to enhance gender diversity. To ensure this goal, it has designed various platforms and training that supports female development with inclusivity. Not just limited to training, countless conversation platforms are also conducted where leading women within the corporate sphere share and give insight of their journey to inspire the rising young women, instilling confidence and the courage to dream.

Our Ethos

The accelerated pace of the transformation both in our organisation demands that our people are ambitious, courageous and resilient; and that they continue to drive and own results.

As our organisation evolves, we continue to focus on these traits and drive an enabling culture through our ETHOS, a framework that guides behaviours across the entire BAT Group.

Our Ethos is about being Bold, Fast, Empowered, Responsible and Diverse to create a future-fit culture at BAT. It is the thread that must run through everything we do and how we do it. We believe it empowers our people, fosters a vibrant and rewarding workplace and promotes sustainable long-term value.

We are bold

We are bold

  • Dream big – with innovative ideas.
  • Make tough decisions quickly and proudly stand accountable for them.
  • Resilient and fearless to compete.
We are fast

We are fast

  • Speed matters. Set clear direction and move fast.
  • Keep it simple. Focus on outcomes.
  • Learn quickly and share learnings.
We are empowered

We are empowered

  • Set the context for our teams and trust their expertise.
  • Challenge each other. Once in agreement, we commit collectively.
  • Collaborate and hold each other accountable to deliver.
We are diverse

We are diverse

  • Value different perspectives.
  • Build on each others’ ideas, knowledge and experiences.
  • Challenge ourselves to be open-minded recognising unconscious bias.
We are responsible

We are responsible

  • Take action to reduce the health impact of our business.
  • Ensure the best quality products for our consumers, the best place to work for our people, and the best results for shareholders.
  • Act with integrity, never compromising our standards and ethics.
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