British American Tobacco Bangladesh - Our evolved purpose and strategy

Our evolved purpose and strategy

An evolved corporate purpose

In an ever-evolving world today, BAT as a Group recognizes the need to have an evolving business model that will ensure a sustainable delivery of excellence, today & tomorrow.

Responding to this need, BAT Group has embraced a new vision & purpose. A journey towards A Better Tomorrow for all:

Our purpose and strategy

Not only in our strategy, BAT has also unveiled a new corporate logo & brand that reflects the new journey ahead. Click here to see our new logo

Taking inspiration from BAT Group’s evolved purpose, BAT Bangladesh has also embraced a new vision & commitment.

The ambition is to facilitate a transformational journey for all our stakeholders.

A Better Tomorrow for:

Consumers

By responsibly offering enjoyable choices for every mood and every moment, today and tomorrow;

Society

By reducing our environmental and social impacts;

Employees

By creating a dynamic, inspiring and purposeful place to work; and

Shareholders

By delivering sustainable and superior returns.

At the core of this evolved vision is bringing sustainability to the front and center in all our actions and initiatives through environmental, social & governance (ESG) practices that will further help to build a better Bangladesh.

Ever since our inception 112 years ago, our ambition has been to facilitate a transformational journey of growing together with the society.

Building on our foundation of best practices, we are proud of our history & excited to embark on our transformational journey to build A Better Tomorrow.