Leadership at BATB


Mr. Shehzad Munim



Mr. Munim joined BAT Bangladesh as a Territory Officer in 1997 after graduating from the Institute of Business Administration (IBA), University of Dhaka. He worked in various marketing roles within BAT Bangladesh before taking up assignments in BAT New Zealand as Group Brand Manager in 2003 and subsequently taking over the role of Head of Brand Marketing in 2005. In 2006, Mr. Munim was engaged as a Manager in the role of product and packaging innovation in Sydney, Australia, before returning to Bangladesh as Head of Brand and subsequently as Head of Marketing. In 2010, he took over the role of Area Head of Marketing for South Asia. He was appointed as the Managing Director of BAT Bangladesh in 2013 and is the first Bangladeshi to become the Managing Director of BAT Bangladesh. Within a short period, he has contributed immensely to elevate the organisation to its next level, ensuring sustainable shareholder and stakeholder value creation, while also enhancing the company’s contribution to economic development to achieve the SDGs goals, aligned with the vision of the Government. Mr. Munim appointed as the President of the Foreign Chamber of Commerce and Industry (FICCI) for two years, 2018-19. During this stint, he led many relevant initiatives to serve the interests of the nation, as well as those of FICCI membership.

Mr. Stephan Matthiesen



Mr. Stephan Matthiesen joined British American Tobacco Bangladesh as Finance Director in 2019 and has been instrumental in creating stronger financial and commercially minded foundations of the Company. He is a Certified Chartered Management Accountant. He completed his Master’s in Business Economics from the University of Applied Sciences in Kiel, Germany and pursued his second Master’s degree from University of Western Sydney (Australia) in Finance & International Business with high distinction. Mr. Matthiesen has joined the BAT Group in Germany and possesses over 14 years of rich experience in various BAT organisations across Europe and Asia. In his role of Regional Head of Commercial Finance for Asia Pacific and Middle East (APME), he worked closely with markets across the APME Region on strategic projects targeting to strengthen the commercial model incl. pricing capabilities, effective Resource Allocation and Route to Markets reviews. He was a member of both, the APME Regional Finance and the Marketing Leadership teams. Prior to that role, Mr. Matthiesen was appointed as Finance Director Ceylon Tobacco Company. Prior to joining BAT Bangladesh, Mr. Matthiesen was appointed to the role of Director of Business Development & Strategy, Greater North Asia Area, in Tokyo, Japan.

Mr. Charles Kyalo



Charles is currently Operations Director for BAT Bangladesh. He joined BAT Kenya as a management trainee in Jan 2000 and over the last 20 years, he has grown through the organization in various roles of increasing responsibility & scope. This has shaped him into an experienced and respected business leader.

After doing several operations roles in BAT Kenya, Charles was appointed Head of Manufacturing in 2010. He had his first international assignment when he was appointed Manufacturing Manager BAT South Africa in 2013. He was subsequently promoted to Operations Director BAT West Africa Area in Jan 2015 based in Nigeria. In this role, he was responsible for end-to-end Operations for 25 countries in West Africa. After this very successful stint; he was appointed Area Supply Chain Director BAT Australasia based in Sydney and leading the Operations team in Australia and South Pacific markets

Charles has been in leadership team roles in three strategically important DRBUs making significant contribution across both business and people leadership. He is a fast, agile, resilient and ambitious business leader with a strong track record of delivering stretch performance in challenging environments. He is passionate about talent development and building high performing teams. Always ready to learn, coach & mentor.

Ms. Mubina Asaf



Ms. Asaf possesses over 20 years of rich experience in the legal profession. Before joining BAT Bangladesh, she worked in the Attorney General’s Office of the Government of Bangladesh, first as an Assistant Attorney General and then as Deputy Attorney General for more than seven years. Before this, she was appointed as an Associate of Rokanuddin Mahmud and Associates, one of the most reputed law firms of Bangladesh. She is enrolled as an Advocate of the Dhaka District Court, High Court Division and Appellate Division of the Supreme Court of Bangladesh. She leads and actively supports women empowerment initiatives in Bangladesh and is also involved in various social initiatives. She is the President of ‘Care in Need’ foundation (companion care service for elderly citizens) and is also in the board of ‘SEID Trust’ (daycare service for children with special needs).

Mr. Saad Jashim



Mr. Jashim joined BAT Bangladesh in 2006 as a Territory Officer after completing his Bachelor of Business Administration from Institute of Business Administration, University of Dhaka. In 2008, he moved to the role of HR Executive, Industrial Relations & Welfare, and, since then, has performed a number of business partner roles across all functions of BAT Bangladesh. In 2013, he took over the role of Organisational Effectiveness Manager in BAT AsPac before taking over the role of HR Business Partner - Marketing in 2015. He eventually moved to the role of Senior HR Business Partner Operations & Corporate in 2016. He was appointed as the Head of HR in February 2019.

Mr. Golam Safwat Choudhury



Mr. Choudhury joined BAT Bangladesh as a Territory Officer in 2002 after completing his Master of Business Administration from the Institute of Business Administration (IBA), University of Dhaka. He worked in various roles within BAT Bangladesh’s Marketing division before being appointed in BAT South Korea as Group Brand Manager for Dunhill. In 2015, he took up the challenge as Area Head of SP&I in South Asia Area. In 2018, he moved to the role of Regional Planning Manager APME. He eventually returned to BAT Bangladesh as Head of Marketing in 2019 and also took over as the Head of Brand and SP&I in 2020.

Mr. Syed Mahbub Ali



Mr. Ali joined BATB as a Territory Officer. He has 19 years of experience in BAT, both locally and Internationally in various areas of marketing. He worked in different roles within BAT Bangladesh before being seconded to BAT Vietnam as RTM Project Manager where he led the planning and implementation of RTM expansion project in a complicated trading environment in record time. He then returned to Bangladesh as Group Brand Manager in mid 2014. He has been leading BAT’s largest global trade team since 2016. BATB TM&D team received the global TM&D X factor award in 2017 and BATB’s Stellar award in 2018 for delivering outstanding business results. He led the BD Steering group (cross-functional forum involving direct reports to BD Leadership team) and BATB gender diversity platform ‘’Symmetry’’ as Chairperson for 2 years.

Mr. Sarzil Sarwar



Mr. Sarzil Sarwar joined BAT Bangladesh as Head of IDT in January 2020.

Prior to joining BAT Bangladesh, he was the Group Head of Technology Programme and Performance Management at Axiata Group Berhad.

During his tenure at Axiata Group Berhad, Mr. Sarwar served in several management roles in Robi Axiata since 2012, overseeing various functions. He was also the Chairman of the Business Operations Committee for the past 2 years. He played a key role in transforming the company into a digital player.

Besides Axiata Berhad, Mr. Sarwar has also served other leading telecom companies such as Ooredoo, Airtel and Veon in various IT, B2B & Strategy functions across the Middle East, Africa and South Asian markets. He started his career with Telvista, a leading ICT company in the USA.

Mr. Sarwar holds a Bachelor’s degree in Management Information Systems from the University of Texas and has completed several leadership programs with INSEAD & IMD Business School.